Handmade Type: UT Art Direction Seminar
A display font inspired by ice cream
How
The materials included mashed potatoes, food dye, melted ice cream, and sprinkles. The results included a newfound aversion to potatoes.
The process involved meticulous measuring, tracing, and cutting. And several nicks from an xacto knife.
Application
Like It Never Happened: Digital Ad for OxiClean